Skip the years of trial & error, and master the art of running a profitable & referral-worthy design business
ENROLL NOW ➞
HEY DESIGNER, THIS ONE IS FOR YOU IF
You’re done with feeling overwhelmed and working with crappy clients
You’ve got a ton of talent.
(YES, you have — let’s kick imposter syndrome to the curb right now.)
Buuuut... no one sent you to business school before you became a freelance designer, am I right?
And sometimes managing your business can start to feel messier than a toddler with a chocolate ice cream in 100 degree heat.
Hands up if you can relate...
You’re working a crazy amount of hours but don’t have the income to show for it. Like seriously, where are those dollars hiding?!
Your workflow feels constantly overwhelming and you’re wondering if “burnout” is your new forever state
You feel like you’re attracting crappy clients that don’t respect or value your boundaries (hello, scope creep!)
Most of all, you know that there has got to be a different way to run your business.
I’VE GOT A QUESTION FOR YOU
What’s the difference between the overwhelmed, underpaid designer and the confident one charging per project?
Spoiler alert: It’s not their design work.
The latter has nailed their processes, client experience, and strategy and is a frickin’ brilliant business owner.
NOW IT'S YOUR TURN ⤵️
Become the best business owner you know so you can...
Ooze confidence in all parts of your business. You feel great about your proposals (because they always get the YES), you believe in your value, and... Talking to potential clients feels as easy as talking to your bestie with a vino in hand. BOOM!
Attract clients that don’t question your rates. Yep, it’s time to say goodbye to low-paying clients who don't see your value, request 218 changes, and take forever to pay invoices. Those days are over, girl.
Enjoy all those high-end referrals rolling in. Because when you deliver a premium experience, clients won’t be able to stop raving about you. They just can’t help it. Hello high-end client referrals!
NADIA DOUBLED HER RATES ⤵️
“I'm no longer looking around to see what others are doing.”
“I doubled my rates almost immediately. I feel so much more confident and my clients feel more confident about contracting me! I used to compare myself to other designers all the time, but now I have a new sense of confidence — I know what kind of things I want to put on Insta, what I stand for, and what clients want to know about me. Before The Breakthrough Designer, I honestly had no idea!”
CAITLIN’S CONFIDENCE HAS SKY-ROCKETED ⤵️
“This course has made me feel like a true business owner.”
“Before I just felt like a freelancer trying to get by, chasing my next client.
I have so much confidence sending out proposals and NO DOUBT that my clients will feel like VIPs with my new red carpet experience.”
Your business transformation, your next multi-figure project, your 5-star testimonials, your non-stop referrals...
... are just a couple of weeks away!
INTRODUCING
A 6-week coaching program to take you from frantic freelancer to badass business owner so you can attract high-end clients, earn more, and say hello to freedom.
THAT'S WHAT I NEED ➞
You get lifetime access to the course curriculum and all the templates within. The program also gets updated on a yearly basis and guess what - you get that too!
Life-time access to course curriculum
Connect with like-minded designers in our private community where I also love to hang out and answer your burning questions.
Meet your new business besties
Get the exact documents I use in my business — from the proposal and sales call script to the same questions I ask to get killer testimonials, you get it all.
As well as extra bonuses, templates & expert trainings to keep your growth on track!
Over 40 templates and scripts
A sneak peek into the course curriculum
Six modules designed to give you the processes, mindset, and strategy you need to run a premium design business that attracts high-end clients.
01 / Build your Brand Foundations
The one where you do the big picture work before we get granular. By the end of this module you will:
"I just want to say module 1 is absolutely amazing. I tried working on all of this before (half-ass) and it was just too overwhelming but I love that Gigi walks us through every question step by step and things are just starting to fall into place."
Perfect your Ideal Client Avatar and delve even deeper into understanding your client's core needs, emotional triggers, and ultimate goals
BONUS AI
BONUS AI
Learn how to use ChatGPT to analyse your Ideal Client data and help you improve your positioning
BONUS AI
BONUS AI
Define your Unique Designer DNA with ChatGPT to identify your differentiators and what gets your clients to click with you
Shift your mindset from designer to savvy business owner, laying the mental groundwork for success in every aspect of your design business
Develop a rock-solid Unique Value Proposition (UVP) that distinguishes you from the competition and resonates deeply with your ideal clients.
Navigate the legal landscape with confidence, ensuring that your contracts, copyrights, and client relationships are all on solid ground
Tijana Gromada
02 / Price and Sell with Confidence
The one where you raise your rates and feel like a badass on sales calls. By the end of this module you will:
Raise your prices — It’s not compulsory but most students do, I’ll walk you through this process and help you overcome any concerns or hesitations you may have
Always price for profit — learn how to take emotions out of pricing so you can make sure your business is always profitable
Understand different pricing models — not sure if you should be pricing per project, per hour, or try value-based pricing? I’ll help you confidently decide what’s right for you
Reduce your fear of selling — if sales make you feel a bit icky, fret not, we’ll be doing a lot of mindset work to help you overcome your fears and hesitations so you feel confident in client negotiations
Run sales calls that convert — you’ll hear exactly what I say on sales calls to land high-end projects with dream clients, and we’ll practice sales calls together so you can nail them with complete confidence
Design a sales funnel to attract high-end clients — don’t worry if you don’t know what a ‘funnel’ is yet, I’ll show you exactly what you need to set up so that clients can find you in the first place
"I raised my project prices by 30% (and booked twice), eliminated hourly work and replaced with day and half day rates (and booked my first half day) and said no to projects that would put me in full tilt. Thank you Gigi!"
“I booked my first $6k project and I feel much more confident about speaking with potential clients and explaining the value they will receive from my services.
“I also use Gigi’s pricing calculator almost every day — it's great because it takes the emotional part out of it and I’ve stopped second-guessing (and third-guessing!) my price every time I send out a proposal.”
Kathryn Schwab
MODULE 2 BONUSES
/ Pricing Tools /
You’ll get my most valuable pricing and negotiation tools including:
Project Profitability Calculator — so you can stop undercharging and price every project with complete confidence.
Client negotiation scripts — so you can handle all those awkward squeaky-bum moments when the client is being D-I-F-F-I-C-U-L-T.
03 / Marketing 101 & Client Attraction
Create a portfolio that converts and showcase your amazing work in a way that leaves clients drooling
Master the art of AI to build a content strategy that's directly aligned with your niche and ideal prospects to connect and convert them into clients
BONUS AI
The one where you nail your marketing and how to show up so high-end clients are knocking at your door. By the end of this module you will:
Understand marketing strategies for attracting clients and decide which ones you want to pursue for your business
Know how to cold pitch and find clients in an ethical non-icky way so you can start reaching new leads
Track your leads with my fail-proof system to make sure you never lose a lead again, no matter how busy you are
"With Gigi's help I was able to secure 100% booking for June, a client loved the tips I provided during my consultation call and she paid in full plus I was able to triple my prices with all of the knowledge."
KIERSTIN HOUSTON
“It kicked my design business up by 100 notches – The Breakthrough Designer has given me the confidence to approach leads, build a relationship with them, and make it last. It has changed my definition of "Selling" and shown me how to communicate the value I can provide to my clients. The way I look at my business and perform in it has changed for life.”
Kritika Rao
MODULE 3 BONUSES
/ Client Attraction Tools /
You’ll get the exact tools I use in my business to attract high-end clients including:
Lead qualification checklist — so you can spot red flags a mile off and know that clients are a great fit
Outreach email templates — so you can quickly pitch dream clients using the same words I’ve used to land $$$ projects
Lead tracker — make your client pipeline smooth, slick, and well-oiled so you never forget another lead
04 / NAIL YOUR PROJECT MANAGEMENT
Watch me use AI in my client process to help with drafting proposals, brand strategy, creative direction and website prep
BONUS AI
The one where you elevate your process so you always deliver a premium experience that high-end clients can’t stop raving about! By the end of this module you will:
Master file organization — with so many files to manage as a designer, it’s no wonder your business can soon start to feel messy and unorganized... not with my system!
Create an impressive client dashboard — (aka on Asana, Notion, Clickup) so you always stay on top of client communication and collaboration and deliver a smoother-than-butter experience
Get a sneak peek into my Business HQ — my CRM of choice is Notion and I plan my entire life and business on there. I'll show you the full BTS of my setup so you too can streamline your business HQ and work more efficiently
Know how to navigate difficult client situations — know what to say and how to handle those challenging moments in all stages of your process
Have an internal project review in place — with my unique checklist so you always know what worked, what didn’t, and how to improve for the next project
"Last week I signed up my newest client for the highest price I had in my business so far. This was already very amazing - but the best came after when I sent her the welcome page and the admin stuff. She was sooo flattered about my organized system and the way I presented everything to her.
ORSOLYA ENIKŐ VERES
MODULE 4 BONUSES
/ Client Communication Tools /
The Client Communication Swipe File — you’ll get 70+ email scripts so you can communicate with leads and clients with complete confidence. From responding to an enquiry from a potential client to dealing with sticky project situations, never worry again what to say and how to say it!
Internal Project Audit Checklist — so you stay on top of all projects and keep improving your process
CRM and Business HQ templates — Client Portal, Business Dashboard, Content Management, you'll get all my Notion templates to help you streamline your biz ops.
05 / client nurturing & referral hacks
The one where you learn my favorite marketing technique – how to nurture clients so they keep coming back for more and refer you to all their friends. By the end of this module you will know how to:
Easily nurture client relationships — both during and after the project, so you’re always the first person they think of in the future
Expand your client’s lifetime value — get my exact strategy to get more work from clients, and upsell yourself (in a non-sleazy way!)
Easily collect client testimonials — and know what to ask to get outrageously flattering testimonials that will attract more high-end clients
Set up a referral program — so your favorite clients send you more favorite clients. This one is so effective (and easy) that you’ll wish you started it years ago...
"Since the start of the course I've completed 3 brand/web projects and on my 4th now - All with NO revisions at any stage (apart from a few copy updates and image swap outs on web). After the strategy phase I've been pitching with the one concept method and providing a variation of the primary logo and it's proving to be a success!"
BRYONY RHONA MELHUISH
MODULE 5 BONUSES
/ Nurture & Referral Tools /
Client Nurturing Scripts — Send the same I emails I send to stay top of mind with clients after wrapping up a project so they come back for more (and refer their friends to you!)
06 / Scale and Grow Your Business
The one where you learn how to grow your business so you can earn more cash without burnout (or cloning yourself!). By the end of this module you’ll know how to:
Create passive income and digital products — such a buzzword, but here I will take you behind the scenes and tell you everything I know about creating profitable digital products
Diversify your offer suite — so that you can earn more without working more hours (hello, freedom!)
Launch and scale your products — learn the most important marketing and exposure strategies to consistently earn money beyond your product launch
Grow your expert positioning — so that everyone will think of your name when they think of your niche
Outsource and make your first hire — know when's the right time to hire, what you should delegate, and tips to help you step into your role as CEO (yes, boss!)
“I have never been more excited to grow and streamline my business”
“The Breakthrough Designer is pure gold. The content is amazing - its easy to follow and organized in a way that makes implementing it really exciting.
“This isn't a course that you watch, take notes and then never revisit. You can literally feel the shifts happening in your business and your mindset from the very beginning and there is tangible growth throughout the program.
“Gigi is the most relatable, inspiring and supportive coach and the value she gives to us is incredible. The community of designers is also really helpful and feels like a genuine, safe space.”
Jen Rae
PLUS, UPGRADE YOUR HIGH-TICKET CLIENT EXPERIENCE
Client Proposal Template to help you confidently convert your leads into paying clients who appreciate your worth and value!
Client Welcome Guide to make a strong first impression with your clients
Brand Strategy & Creative Direction to help you dig deep into the core of your client's business and build a strategic brand that focuses on their mission, values and more.
Brand Concept Presentation to present your creative ideas in a clear, concise and confident way and minimise design revisions.
Brand Style Guide to help your client make strategic business decisions and maintain brand consistency once your project is over.
Client Goodbye Guide to put a cherry on top as you wrap up your project and increase client lifetime value.
Web Strategy Guide to help you craft a strategic direction for your client's website by uncovering their site goals, visitor journey and more.
“I’m fully booked out for the next quarter.”
"SO MUCH has happened since I joined Gigi’s course! I finally defined my niche, refined my process and workflow (so I now know confidently how many clients I can take on), launched my website, raised my prices (3x what I was charging before) and closed 3 clients this month at my higher rates.
Now, I’m fully booked out for the next quarter and I’m finally leaving my 9-5! I kept thinking I was lucky, but this program also helped me realize that I need to give myself some credit for all the hard work I put into my business. "
STUDENT STORIES
STUDENT STORIES
Pili Fernandez Davila
Ready to master the art of running a profitable & referral-worthy design business?
THE SELF-STUDY
EXPERIENCE
For those who want to set their own pace with a sprinkle of support
2 MONTHLY PAYMENTS OF
or $650 $900 USD when you pay in full
$ 325 USD
ENROLL NOW ➞
I can't wait to welcome you inside The Breakthrough Designer®!
🫶
BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙
BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL
$450
Meet the Breakthrough Designers who doubled their rates...
Nadia Butterworth
Julia Melnik
Addy Lopes
Laura Valero
And the Breakthrough Designers who tripled or quadrupled their rates..
Ashley Branchick
Pilar Fernandez-Davila
Kierstin Houston
Kathryn Schwab
And the ones who booked their highest paying projects yet!
AND THE ONE WIN YOU CAN’T PUT A PRICE ON...
Life-changing confidence to show up proudly as YOU
You’ll be armed with every template, tool, lesson, and resource to transform your business.
But the biggest transformation I see in students? Confidence. By the bucketload.
And confidence is the single ingredient needed to create long-term sustainable success — it’s the gift that keeps on giving, long past your Breakthrough Designer graduation day.
“I’m finally building a business that feels more ‘me’”
"Gigi instilled a newfound confidence in me to follow what feels right for me and not what I see others doing. This is something I've honestly struggled with a lot as a designer and in my business, and it was beyond comfortable and completely life-changing to have Gigi empathize with me and point me in the right direction.”
Aymee Tye-Anderson
Oh, and by the way, if we haven't bumped into each other IRL or online yet...
HI, I’M YEVGENIYA — AKA GIGI! And I’m going to walk you behind the scenes of my business
And I hold nothing back. You’ll see it all... examples of real projects, my entire process broken down, and all client communication. You can even listen to my sales calls.
But I want you to know something — this is NOT another course about making $10k months for the sake of it — you decide what success means to you and I share everything I know to help you get there.
Because vanity metrics are bullshit.
I was not an “overnight success”
After walking away from a corporate marketing job in London, my freelance career started with a Facebook post to friends and family begging for design work...
Five years later, I was working with dream clients and earning a dream salary.
But want to know a secret? I wasn’t the world’s greatest designer (shhhh.... don’t tell my clients!), but I was a brilliant business owner. Turns out that was more important.
Now I’ve helped more than 200+ designers create a premium design business using the exact same strategy I’ve used to enjoy success, freedom, and happiness.
It’s the business school I wish had existed six years ago. So I made it for you, so you can take the shortcut.
And I have this habit of overdelivering...
“LOVED IT ALL! I'm so pleased with the entire experience. I was sure I'd get a very good course but you over-delivered and created something we'll use throughout our career for sure. Also super appreciated when you stayed longer on calls when we needed more time!” - Elisa Tron
“I felt like I got this 1:1 relationship with Gigi, she always gives so much care to each person's question in the group calls, and extended calls to make sure every question was answered. She really cares about us. And she was so responsive in the Slack community.” - Lauren Domaas
“I would highly recommend the Breakthrough Designer to anyone looking for business support from start to finish. It was one of the best investments I have made to this day! The support of the group and Gigi was phenomenal; Gigi tells things as it is and is very transparent, which most coaches are not. She puts real human emotion into the course.” - Michelle Olsen
Got another question?
I’ve got answers!
Great question. Here’s my honest answer — this is perfect for beginner to mid-level designers. If you’re already working with your dream clients, feeling pretty damn pleased with your income, hitting those $10K+ monthly revenue numbers, and are just looking to scale, then this is probably not for you (but yaaaaay you, well done!).
If you want all of this ^^^ and are not there yet, then yes, The Breakthrough Designer® is perfect for you. If you’re not sure and want to tell me more about your situation, then please drop me an email at hello@one6creative.com and I promise to give you my honest opinion on whether this is a good fit for you.
Absolutely. If you want to start with a bang and deliver a premium client experience from day one of your freelancing career, then yes, this is for you! Most students have been working with clients (some for up to 10 years!) so you will be surrounded by a deliciously deep swimming pool of experts to learn from. Just ask yourself if this sounds BRILLIANT or overwhelming — only you will know the answer to that!
No worries at all, all calls are recorded and will be uploaded into the course portal within 24 hours so you can watch at your leisure. You can submit questions in advance so you’ll get my answers even if you can’t make the call.
Yup, you'll have access as long as the course is running!
Maybe...
This course is designed specifically for brand and web designers and their business challenges. However, I’ve had creative service providers from other industries join the program in the past and achieved tremendous results. If you’ve got any doubts, feel free to email me at hello@one6creative.com with your questions.
To get the most out of your investment, I recommend putting aside 5 hours a week for this program. The weekly coaching calls are 1-2 hours long and then you can spend 3 hours soaking up the weekly video tutorials and doing the work to transform your business.
- Have you checked out my Insta stories and content, heard me talk, and feel aligned with me as a person? If the answer is NO, then I would recommend against investing in The Breakthrough Designer®. But if the answer is a resounding YES, then I’d bet you’re a great fit. The connection with the coach is as important as the content.
- Read every word on this page and ask yourself if it resonates with you, where you are in your business, and where you want to be. Still not sure? Feel free to drop me an email with any questions you’ve got at hello@one6creative.com and I'll give you my honest answer. My goal isn't to get as many students as possible in, but that every student is the right fit for this program and will be able to get the most out of it.
- I offer a partial refund within 7 days of purchase. So if after enrolling and checking out the introductory module you're not sure this is the right fit for you, email my team and we'll issue your refund. Please read the T&Cs in full to understand our refund policy.
Ready to elevate your process, confidently raise your rates, and attract high-end clients?
NOW I’VE GOT A QUESTION FOR YOU...
HECK YEAH, I'M READY ➞
And get ready to celebrate your wins inside the Breakthrough Designer®, like these students...
"By the end of the course, I was ready to charge double and booked my highest client at that time. And I'm still working with these clients who keep coming back for more and refer me to other people too"
ORSOLYA ENIKŐ VERES
"The Breakthrough Designer™ was fundamental in terms of where my business is today and it created a ripple effect in my business. [...] Thank you so much Gigi!'
JO CHUNYAN
"I booked my first $8K brand design project!"
Jo ChunYan
"I booked a client who is paying double what I used to charge!"
Orsolya Enikő Veres
"I closed a dream project without ANY hesitation from the client!"
Ana Luísa
Success stories like these are not an exception.
Inside the Breakthrough Designer®, you get the step-by-step frameworks, templates and guidance to make this kind of transformation a norm.
You deserve to see this kind of growth too.
GET BOOKED OUT 3 MONTHS IN ADVANCE LIKE GEORGIA.
"It’s been the best investment I have made for my business to date."
Prior to this course, I was working very hard, but I was not enjoying the fruits of my labor. I was wasting an enormous amount of time and energy on foundational business areas (creating proposals, prepping for consultation calls, creating custom packages, guessing my timelines, etc.) that I failed to set up properly since I had grown so fast.
This course gave me an organized roadmap that detailed what I needed to set up, how to get it done, and most importantly - how to create sustainable processes in my business. Seriously, TIME IS MONEY. And thanks to this course, I’m using my time on work that I’m getting paid for, not just work I’ve created for myself due to a lack of organization.
Now, I’m officially booked out for the next 3 months! I’ve easily booked 10k+ in client work because I have a streamlined business that’s working for me now.
It’s been the best investment I have made for my business to date. Every single piece of information I learned led to actions I could implement immediately in my business, which resulted in direct ROI.
Book “YES!” clients 5 minutes after you chat with them — without doing anything “salesy" LIKE SHIV
"This course has totally been helping me overcome my own money mindset and a life of frugality"
“Not only did I book a dream client, she was so ecstatic to work with me that I didn’t have to say one thing “salesy”. She saw my work, we chatted, I sent my proposal, and within 5 minutes she wrote me back and said “yes yes yes to everything!”. On top of it all, I’m charging more than I have ever charged a client before. This course has totally been helping me overcome my own money mindset and a life of frugality — thank you Gigi!”
OR make restructuring your workflow FUN — like, treasure map fun - LIKE JAMIE
"Each module brought something new that I can’t wait to implement in my business."
“Each module brought something new that I can’t wait to implement in my business, and really forced me into seeking the clarity I needed. All the modules and resources were amazing! For months I have been wanting to restructure my workflow but I had no clear sight of how to even start, and this course just laid it out like a fun treasure map!”
Ready to master the art of running a profitable & referral-worthy design business?
THE SELF-STUDY
EXPERIENCE
For those who want to set their own pace with a sprinkle of support
2 MONTHLY PAYMENTS OF
or $650 $900 USD when you pay in full
$ 325 USD
ENROLL NOW ➞
I can't wait to welcome you inside The Breakthrough Designer®!
🫶
$450
BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL ∙ 24H ONLY ∙
BLACK FRIDAY DEAL ∙ 24H ONLY ∙ BLACK FRIDAY DEAL
This website and its material are not affiliated with, endorsed by, administered by, or associated with Instagram™, Facebook™, or Google® in any way. The income or earnings statements provided are for informational purposes and are only estimates of what we think you could possibly earn. There is no guarantee that you will achieve these levels of income and you accept the risk that earnings and income statements differ by individual. Your level of success in attaining the results claimed on this website depends on the time you devote to the program, your knowledge, and various skills. Since these factors differ according to individuals, we cannot guarantee your success or income level. We make no guarantees as to your income or earnings of any kind, at any time.